By Casey Conlon, Sports Tourism Director for Visit Billings
In 2023, the total direct spending impact of the sports tourism sector was $52.2 billion, according to leading organization Sports ETA. Add in the more than 750,000 jobs supported and over $20 billion in taxes generated, and Sports Tourism’s total economic impact was measured at $128 billion.
Simply put, for a city to continue to thrive and grow, it must consider sports tourism in its future.
Read the full story on Billings Chamber of Commerce
